We had a solid set of launches this month, including an easier way to manage lists, our eagerly anticipated Clearbit and Amplitude integrations, and Customer Fit scoring.
🧩 Customer Fit Scoring
Calixa customers have been using our Product Intent Score to effectively find and prioritize their most engaged users, and based on the positive feedback we received, we decided to add a second score type. We now give you the ability to evaluate users and accounts based on Customer Fit.
This gives you the ability to set criteria like company size, funding amount, title and industry that align with your ideal customer profile. Once configured, fit scores can then be used to filter and prioritize PQL or other account lists.
👨👩👧👦 Clearbit PQL Enrichment
Speaking of Customer Fit, we also partnered with Clearbit to enrich your leads directly in Calixa. You’ll instantly know more about who signs up are and what company they work for, even if they don't share this info. This expands the set of attributes that you can incorporate into your Customer Fit score.
You now have access to over 100 points of data about the user and the company. like, Employee title, Number of employees, Annual revenue, and Industry. Check out the blog post for more detail.
📈 Amplitude Integration
We officially rolled out our Amplitude integration which syncs event data directly to Calixa. You'll get a real-time view of your customers behavior, be able to prioritize customers with their engagement metrics and filter down to specific groups of users with our event property filters.
All of this can be enabled by simply entering your Amplitude API keys.
🗂 View Tabs
You have probably already created your first custom views to find PQLs, Power Users, Growing Accounts or other interesting segments of users. Now we are giving you a better way of organizing the views you frequently reference.
The new tab layout brings the most used lists to the forefront. You can easily drag and drop new lists to create an order that suits your workflow, saving you time.
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