The Modern Data Stack is bringing about a re-architecture of business apps and workflows to be centered on the data warehouse. Companies are increasingly relying on the data warehouse as the single source of truth.
We're excited to announce a beta of direct connectivity for Snowflake and Google BigQuery data warehouses. You're able to sync accounts, users, usage data, and custom objects to Calixa. Data teams now can easily empower their GTM counterparts with self-serve reporting, dashboards, 360° customer views, and automated workflows. Companies can directly connect their data warehouses or use a leading Reverse ETL provider, Hightouch or Census.