September was another month full of exciting launches for Calixa! We opened our Census connector to the public, shipped webhook alerts, and launched a Salesloft beta!

👨‍👩‍👧‍👦 Sync data from your warehouse with Census

It's become easier and more common for companies to stand up a data warehouse. Census enables companies to unlock this data by syncing it to many destinations. Census customers can now easily sync users, accounts, metrics, and custom objects to Calixa. We've had customers using our Census integration for 3 months now and we're ready to open it up to everyone.

If you're interested, just fill out the form on our blog and we will follow up!

🪝 Automate customer processes with webhooks

Webhook alerts can be used to help automate multi-step processes by sending your customer data to internal endpoints or automation platforms like Zapier. Here are some of our customers' favorite use cases:

• Create a new 'target account' record in Airtable when usage spikes
• Record customer health scores for internal analysis
• Add a user to a Google sheet when they test a beta feature
• Update an account's status in your CRM if they experience payment issues
• Create a Jira issue when a user's error rate jumps

🙋 Salesloft beta

We are getting ready to launch our Salesloft connector and are looking for beta customer. This will simplify your SDR and AE workflows, allowing them to find product qualified leads in the Calixa console and add them to a Salesloft cadence without hopping tabs.

Signup below!

📈 Insights on the PLG space

Our Co-founder and CEO Thomas was featured in Notorious PLG, Zach DeWitt's weekly update on the most important product-led growth (PLG) companies. The post is a great analysis of what we're building and the PLG space as a whole.

Stay product-led,

Team Calixa

Not on Calixa yet? Signup here or book time to chat with one of our friendly product specialists.

Missed our latest product updates?

Read August here 👈

Read November here 👈

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